London · 18+ years of experience
Creative instinct.
Commercial discipline.
I’m Christopher Shanahan, Director of Marketing at BARNES Yachting and founder of CHOISE Design. I build brands people want to experience.
+250%
Growth in property and yacht sales
+17%
Customer acquisition
+40%
Social engagement at CHOISE
Why Apple
Strategy and craft should never compete.
My career has been built at that intersection: translating global strategy into local relevance, aligning creative teams and commercial goals, and delivering work that feels considered at every touchpoint: digital, social, film, print and live experience.
Selected music-related work
Four projects. Four spaces.
The frames are intentionally open, ready for final artwork to be added.
Spotify Cover Designs
Digital artwork & creative direction
Usian Bolt’s Track & Records
Event flyer design
Hed Kandi Event Poster
Promotional design & layout
Party Mafia Logo Icon
Logo icon & identity
Experience
Global perspective.
Hands-on delivery.
BARNES International / BARNES Yachting
Marketing Specialist → Global Head → Director of Marketing · 2021–Present
CHOISE Design
Creative Director & Founder · 2020–Present
Bective (now Druce)
Head of Marketing · 2010–2020
Bonhams
Desktop Publisher · Oct 2008–Apr 2010